Evaluation

Music Video

Digipack

This is the front cover of my album cover. The image that i created is meant to resemble that of a child's drawing. I did this to play with the imagery and genre to send the message across that Electro House is still an up and coming genre and its still taking its "baby-steps". I also created an image of a house to represent "House music" and place headphones around it to represent the "music" element.

This is the back cover of the album. It is exactly the same as the front up flipped around. i did this to make it look like the person is looking at the back of the house. I created such an image to have brand continuity and as it is a creative concept.

This image is the panel where the CD will be placed. It is an image that is meant to represent the DJ decks. I did this as DJ'ing is a important role in Electro House music because it is a genre that is heavily played in clubs.

This is the panel that will be placed on the inside of the front panel. It is an outline of an human head with the headphones placed over. This concept represents the audience listening to the music and the same headphones from the front cover are used for brand continuity.

Music Video Categories

The Eight Video Categories

• Performance
• Concept
• Animation
• Story(narrative)
• Gag
• Dance
• Party/club
• Film clip

Performance
Performance based music videos usually depict a band or group performing their track, as if they were at a concert. One of the popular groups that do this are Linkin Park:



Concept
Concept music videos are videos that usually have a hidden message or story behind the video. They also use unorthodox filming techniques. Michel Gondry was well known for using this technique and then progressed to being a film director:



Animation
Animation music videos are videos that are created through computer technology and usually CGI to make human movements into a cartoon. Kanye Wests "Good Morning" music video is a good example of this:



Story(narrative)
Story based music videos contain a narrative for the audience to watch and understand. These music videos are longer than usual, Eminem's "Stan" is one example:



Dance


Party/club
Party/club music videos tend not to have a generic theme in their music videos. The artist tend to just have fun in their videos and make creative videos. Daft Punk took the throne when it came to this, and usually made popular videos: