Thursday, 31 March 2011

Music Video Categories

The Eight Video Categories
  • Performance
  • Concept
  • Animation
  • Story(narrative)
  • Gag
  • Dance
  • Party/club
  • Film clip
Performance
Performance based music videos usually depict a band or group performing their track, as if they were at a concert. One of the popular groups that do this are Linkin Park:



Concept
Concept music videos are videos that usually have a hidden message or story behind the video. They also use unorthodox filming techniques. Michel Gondry was well known for using this technique and then progressed to being a film director:



Animation
Animation music videos are videos that are created through computer technology and usually CGI to make human movements into a cartoon. Kanye Wests "Good Morning" music video is a good example of this:



Story(narrative)
Story based music videos contain a narrative for the audience to watch and understand. These music videos are longer than usual, Eminem's "Stan" is one example:



Dance


Party/club
Party/club music videos tend not to have a generic theme in their music videos. The artist tend to just have fun in their videos and make creative videos. Daft Punk took the throne when it came to this, and usually made popular videos: