Audience Types

Audience types refers to the groups of fans that your msuic of music video is aimed at. In lesson we learned the main types of audience which are:

Mainstream: A large audience that watch or listen to one type of music that is culculated by ratings or the Box Office or Billboard 100. The types of artists that belong to this group are stereotypically pop artists.

Cult: Is a small, but loyal following of a particular music type. Grime music in the UK is a popular genre but worldwide it can be seen as a Cult as the fan base is small in comparison to other genres.

Subversive: Subversive audiences watch controversial media texts that could be offensive. N.W.A is a good example as in the 80's their music was seen to be politically incorrect and very offensive.

Abstract: Media text that have no narrative meaning. Understanding is based on audience members ideas.

Alternative: Opposite of Mainstream. Audience enjoy media texts that are similar to mainstream media texts, but differ in various ways.